Dreamforce is next week. Once again, the sold-out show will be headquartered at San Francisco's Moscone Center and overflowing to neighboring hotels. Over the years Dreamforce has become the Las Vegas of trade shows in one important respect. Both are famous for being bastions of excess. Vegas has excesses of the sensual kind, while Dreamforce offers a business and technology equivalent. I've given up counting the keynotes — one per cloud, at least. Dreamforce is replete with themes like equality and Customer 360, and show floor attractions.