Apple listens strategically, but acts tactically (Macworld)

Apple listens.

It often seems like it doesn’t, for a couple reasons. Firstly, because it usually doesn’t come right out and say “we’re listening”—at least not specifically. But more visibly, because the actions that result from that listening generally take a pretty long time to come to fruition.

The old metaphor for something that’s slow to change is “turning a battleship,” but Apple is so big at this point that it’s more like turning a flotilla of aircraft carriers that have been lashed together as a floating city. In the middle of a glacier.

We’re talking slow here, people.

The 16-inch MacBook Pro released this week points to the fact that Apple can bring its ships around, eventually. And even when they do get on a new heading, it might not be exactly the one that all of its users are looking for. But there are certainly enough significant changes in this latest update to indicate that the company is looking to keep its customers, especially its most vocal ones, happy.

Continue reading on Macworld…

Source

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Mein Name ist Paul Christoph Feichtinger, geboren am 15.5.1991 in Oberndorf bei Salzburg und mittlerweile stolzer Autor von 11 Büchern (7 in Deutsch und 4 in Englisch), 4 Apps (bald kommt Nummer 5) und dieser Webseite. Bei Paul Solutions bekommen alle Bücher und Apps ihre Form. Sieh dich ruhig ein bisschen auf meiner Webseite um, vielleicht gibt es auch für dich noch das ein oder andere zu entdecken. ;-)

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